Provide one-stop service on WeChat platform at any time anywhere
WeChat has become an important, inseparable part of our lives. Whether it is work, shopping or travel, we are all deeply integrated with WeChat. Through visiting different customer groups, the Digital Customer Journey team of Covestro concludes that WeChat platform is an important channel our customer uses the most.
“We started the development work of WeChat Service Station by listening to the pain points of the customers,” said Bryan Ge, head of the Covestro Digital Customer Journey APAC, “The project team carefully designed the WeChat customer journey. From inspiration-sparkling, on-line evaluation, procurement decision-making to after-sales services, we focused on improving the customer experience."